Empower Mothers — Mothers as First Teachers (MAFT)
We equip mothers with simple, practical ways to TALK, READ, SING, PLAY, and LOVE—turning ordinary moments into meaningful learning opportunities.
Unwrap the MagicRegardless of where a child is born, we work with families and communities to strengthen the everyday foundations of learning by empowering mothers, putting books within reach, and helping families protect the environment at home—both online and offline—that children need to grow and thrive.
In 2022, the World Bank estimated that 7 in 10 children in low- and middle-income countries could not read and understand a simple text by age 10—a crisis known as global learning poverty.
But learning poverty is more than a reading problem. It reflects gaps in the foundational skills children need to learn and thrive.
The first 1,000 days are critical for development, while the next 2,000 days build upon that foundation, shaping language, confidence, curiosity, and readiness to learn.
Think of education as a ladder: the early years establish its first and most important rungs.
When these foundations are weak or missing, every step becomes harder, and schools face a greater challenge in closing the gaps.
Mothers, alongside fathers and other caregivers, play a vital role in building these foundations through everyday interactions—talking, reading, singing, playing, and nurturing.
Empowering mothers as their children’s first teachers is therefore an essential part of addressing learning poverty.
While many factors contribute to this global challenge, one of the most important places to begin is at home.
We Help Reduce Learning Poverty by Equipping Mothers as their
Children’s First and Most Important Teachers
Source: The State of Global Learning Poverty 2022 Update by the World Bank, UNESCO, UNICEF, USAID, and partner organizations.
Around the world, millions of children lack the early learning opportunities and foundational skills they need to succeed in school and in life.
Long before formal schooling, children learn through relationships, language, stories, play, and everyday experiences.
Mothers need practical knowledge, access to books, supportive communities, and healthy learning environments.
A Loving First Teacher. Books that Open Worlds. A Shield for a Healthy Childhood.
We equip mothers with simple, practical ways to TALK, READ, SING, PLAY, and LOVE—turning ordinary moments into meaningful learning opportunities.
Unwrap the MagicWe help create opportunities for children and caregivers to discover stories together, nurture curiosity, and make reading a meaningful part of everyday family life.
Open New WorldsHelp families protect time, space, purpose, content, and mind so technology can support rather than displace learning and human connection.
Activate the ShieldGifts, donations, and partnerships help bring MAFT to more communities, put books in more homes, equip families with digital shield resources and train volunteers.